Data Analytics is a relatively new term used for any qualitative or quantitative procedures and methods used to improve productivity and marketing gain. Data is carefully excerpted, certified and bifurcated to distinguish and interpret behavioral patterns which can be dynamic. It is an imperative skill to learn and implement, especially in this uncertain world of changeable business dynamics. Let us discover in detail about the different reasons why data analytics is important for a business : Business Value :- Data analytics highlights and adds to your business value. The analytics will show how the company is doing and what will help the business and bring in success. It brings in self-awareness and what exactly one is dealing with. Industry knowledge :- Analytics brings up numbers: numbers which are attained and numbers which your business will want to accomplish. Industry knowledge is another thing that you’ll be able to discern once you get into the depths of data analytics, as i