The augmented transformation of digitalization in the landscape of Indian market has put a major impact on the strategies that business organizations persuade. The exponential growth in the number of users embracing the online marketing, the reports suggest its hike to touch 700 million users by 2018 and this advent will continue its journey for the decade to come. The launch of digital India campaign has bolstered the innovative marketing technique, and new startups are spreading their wings as an effect. Digital marketing tools like Google Analytics, Google website optimizer, Kissmetrics, and SEO are helping companies to achieve their determined goal. The future trend of a marketing campaign is already booked with digital marketing, let’s get to know about the effective channels that play important role in digital marketing to spread globally: Handy digital devices: As per the convenience of customers leaning towards the smartphones and tablets, Android and IOS applications h