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Future Trends of Digital Marketing


The augmented transformation of digitalization in the landscape of Indian market has put a major impact on the strategies that business organizations persuade. The exponential growth in the number of users embracing the online marketing, the reports suggest its hike to touch 700 million users by 2018 and this advent will continue its journey for the decade to come. The launch of digital India campaign has bolstered the innovative marketing technique, and new startups are spreading their wings as an effect. Digital marketing tools like Google Analytics, Google website optimizer, Kissmetrics, and SEO are helping companies to achieve their determined goal. The future trend of a marketing campaign is already booked with digital marketing, let’s get to know about the effective channels that play important role in digital marketing to spread globally:

  • Handy digital devices: As per the convenience of customers leaning towards the smartphones and tablets, Android and IOS applications have made it quite easy task for consumers to hook directly with companies. The recent launch of bots has made artificial intelligence involved in the mobile marketing. Where the customers go, business follows the trail. Facebook has introduced bot feature in its Messenger app that has inaugurated more interactive assistance to the customers that companies always crave for. Facebook’s messenger, WhatsApp, WeChat, Viber and similar messaging applications have modelized the way people used to communicate. Business enterprises have been witnessing a surge in the revenue generated from mobile devices, and they’re plunging in technical implementation to make mobile marketing smoother.

  • Social media marketing: It’s a viral strategy how effective a company leverage the various social media platforms to communicate and establish a relationship with the prospects. Nowadays, the majority of traffic is present on the social media, and companies follow a series of techniques to drive or attract them to their website. Besides the bigger platforms like Facebook, Twitter, LinkedIn, and Instagram, a dozen of new social media platforms emerge every year and equilibrium in the marketing trends keep disturbing. Social media platforms serve as a bridge between customer and a business, the companies are always monitoring the new trends and planning strategies that could ensure their existence and success in the market. The trend of live video streaming is increasing because it produces 10 times more engagement than the pre-recorded videos and the reason why Facebook, SnapChat, Twitter, and Instagram has open doors for live videos that make room for enterprises to get connected with the audience. For the approaching year, Instagram slideshow ads, social chats, LinkedIn’s B2C connection will be the top components of social media marketing.

Every individual has a keen interest in making an online presence to get connected to the rest of the world. And when the industry is witnessing a hike never experienced before in the revenue generation swiped alone from online mode, the scope of the online marketing opens opportunities for newbies to step into this fast-growing economic sector and find their career. If you’ve been planning to participate in online marketing courses in Delhi, Bridge SOM can be the right institute to get educated from. The institute has experts and mentors that will ensure a guaranteed employment in MNCs, and your dreams to jump from internet savvy amateur profile to advanced level can only be true if you dare to take the plunge into the vast sea of knowledge waiting for you to come and make the world a better place to live.

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Location: New Delhi, Delhi, India

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